Lately, I’ve been spending every waking – and I think, possibly sleeping – minute busting my brain to create more than just another website. To inspire even a few souls swimming through the worldwide web to see something bigger than themselves. To move someone to do more than simply send the link in an email to a friend. To provide an actual human experience through something as sterile and mechanical as an LCD screen.
Basically, I’ve been trying to figure out how to create this.
It helps me realize that digital stickiness is not always about Facebook apps and ringtone downloads. It’s not even about the simplicity and coolness of the navigation. (Though I love the way he did this.)
It’s about a feeling and an understanding. It’s about tapping into something deeper and more important than the fleeting impressions of a product or brand – and achieving a sense of true understanding and appreciation for the richness of life at large.
Thank you, Phillip Toledano.
1 comments:
It is a beautiful website.
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